Rossall School Appoints Victoria Lumby as Director of Admissions and Global Partnerships
Rossall School is delighted to announce the appointment of Victoria Lumby as Director of Admissions and Global Partnerships, effective Monday 23 February 2026.
Victoria joins Rossall following a highly successful career in international education, most recently as Senior Vice President, Growth at GEMS Education in Dubai, one of the world’s largest and most respected education groups. With more than 15 years’ experience across the UK and Middle East, Victoria brings extensive expertise in student recruitment, customer experience, global enrolment strategy and team leadership.
In her senior leadership role at GEMS Education, Victoria led sales and enrolment teams across 46 schools in the UAE and Qatar, overseeing end-to-end admissions journeys for families locally and internationally. She is widely recognised for implementing customer experience frameworks, and delivering sustained enrolment growth while maintaining a strong focus on family engagement and satisfaction.
Speaking about the appointment, Rossall School’s Headmaster, Andrew McBride, said: “We are extremely excited to have Victoria joining us. She brings a rare combination of global admissions expertise, strategic insight and a deep commitment to creating an environment of connection and belonging for every family that makes up our wonderful community.To be able to bring someone of Victoria’s calibre to Rossall shows the strength of our ambition and our strategic intent to be a global leader in international education. Victoria’s leadership, personality and drive will be instrumental, as the school continues to go from strength to strength across all that we offer.”
At Rossall, Victoria will be responsible for leading admissions strategy, enhancing the admissions journey for prospective and current families, and developing global partnerships to support the school’s long-term growth and international reach. She will relocate to the UK from Dubai with her husband, Thomas,, and their three children: Oliver (12), Poppy (8) and Daisy (6) who will be joining the school.
Victoria said: “I am thrilled to be joining Rossall School as Director of Admissions and Global Partnerships. This position perfectly aligns with my passion for creating an exceptional admissions journey and enriching the experience for both prospective and current families. I am inspired by the opportunity to work with an outstanding team and support Rossall becoming the school of choice for families across the globe.
What makes this opportunity especially exciting and compelling is that Rossall represents not only a school I admire professionally, but a community in which I, along with my husband and three children, can wholeheartedly become part of together.
Having visited Rossall’s Open Day and watched my children enjoy a Taster Day, I’ve seen first-hand that Rossall is far more than just a school with impressive academic credentials. It is a nurturing community that provides exceptional pastoral care, a wide array of opportunities, and is wholeheartedly committed to delivering the very best experiences for every child. It is a school that I am immensely proud of my three children and I am becoming part of.”
